Honest Feels and Hopeful Futures

Hi there!

Hope your week is off to a beautiful start! I want to start this newsletter by saying a big thank you to this community here - as we grow each week, I am reminded what we are building here truly matters.

App Update! 🚀

If I am being honest, this past week was extremely tough for me. I learned our August launch date is now just a dream, and we are shifting launch to early September.

When I learned the news, I felt that familiar wave of panic wash over me. I spent an afternoon doubting everything, wondering if I’m cut out for this. But here’s what did happen: after a good cry, a long walk, and some supportive friends, I remembered why a slight delay can be a gift. The extra month lets us tighten the look of the app and make sure the first recommendations you see feel like they were written just for you - not for a generic “average user.”

Even knowing all that, it’s still hard. Building something from scratch feels like wearing your heart on your sleeve in front of thousands of people. Some days, I want to hide. Other days - like today - I feel a flicker of excitement that the final product will be worth the wait. Thank you for letting me be transparent about the messy middle; your replies and shared stories remind me that we’re in this together, learning to live in harmony with our hormones one imperfect step at a time.

Founder Thoughts! 💛

Because life loves irony, this emotional roller-coaster coincided with my ovulation phase - usually my peak-energy, peak-confidence window. Instead of riding the usual high, I found myself navigating big feelings while still trying to keep momentum. I chose to lean in to what I could control: scheduling dinners with friends, recording quick reels about cycle syncing (coming soon to your feed!), and carving out space for joy before the more introspective luteal days arrive.

If you’ve felt off lately, I encourage you to check where you are in your own cycle. Sometimes the mood swings aren’t a sign that you’re failing; they’re your body whispering that it needs something different - maybe rest, maybe comfort food, maybe a good laugh with a friend. I’m reminding myself of that daily.

A little ask! 💛

If Luna Cycle’s mission resonates with you, would you please share this newsletter with one person who could use a gentler, more informed relationship with their hormones?

Thank you for sticking with me through the highs and lows. Your presence in this community turns tough weeks into fuel, and I can’t wait to welcome you into the app when it’s truly ready.

Follow our socials and watch for more updates - TikTok, Instagram, and Facebook!

With love,

Abigail
Founder, Luna Cycle 🌙